Avoiding the management trap
The moment you start trying to run social media for five different locations, you are going to lose your mind. You will be dealing with ten different logins, local content requests, and technical issues. It is a nightmare. As a manager, you need to simplify. Keep your main brand account as the hub and use a managed distribution partner for the heavy lifting. This keeps your workload manageable and ensures that you can actually focus on making great content that works for everyone.
How a managed network scales your reach
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. You just provide the videos and the location focus, and the network does the rest of the distribution work for you. It's the most effective way to scale.
Proving results for every office
Your firm's partners will want to see how the marketing is doing in their specific office. With a managed distribution network, you can easily pull reports that show the reach and traffic in each market. You can show them that you are actually driving leads in their area, which is the best way to earn their respect and support. It transforms your role from just 'posting on social' to actually generating business for the entire firm.
Simplifying your daily tasks
Do not let the technical side of Instagram take over your role. Outsourcing the network distribution to someone like TIDE gives you back your schedule. You can spend your time on what you're actually hired to do: creative strategy, content planning, and brand building. You are leveraging their technical infrastructure to do your job at a higher level than any of your competitors, and you get to do it without working ten hours of overtime every week.
Scale across markets by using a managed content network to distribute your content and drive visibility without increasing your personal workload.
See your network before you hire.
Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if an office wants their own social media?
Explain that it is more effective for them to have their own presence through the central managed network, which ensures quality and consistent brand standards.
How do I make the content relevant to different cities?
Include location-specific details in the video or the copy. The provider can help you target these videos to the right geographic area via the network.
Is the setup time intensive?
Not at all. Once you have the content ready, the provider handles the distribution. It's a much faster way to launch a market than trying to build a local account from scratch.