Doing more with less
Your time is limited, so don't try to produce more content. Instead, focus on distributing your current best content to a wider audience. If you have a video that works, make sure it gets seen. This approach saves you from the pressure of constant production and allows you to focus on the results that matter to your firm's partners. By using automated systems, you can achieve reach that would normally require a much larger team. This is how you prove your worth, by delivering more inquiries without asking for more budget or more staff.
Scaling with a content network
Use a managed content network to get your content seen. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you boost your firm's presence on social media without having to manage more people, making your job easier while driving more inquiries for the firm.
Managing your stakeholders
Automation comes with operational risks like account bans. Using many accounts is against Instagram rules. A provider such as TIDE manages the replacement of these accounts so your content visibility remains constant. Be clear with your partners about this. Explain that it is an operational choice for efficiency. If you can show them that this method is bringing in more clients at a lower cost, they will support you in accepting this minor operational risk. Focus on the results you are getting for the firm.
Focusing on business results
Everything you do should be aimed at driving consultations. This approach allows you to scale your impact without scaling your workload. Keep track of every lead and make sure your partners know that your strategy is driving business. This builds trust and gives you more freedom to experiment with new ideas. You are the engine of growth for your firm, and these tools help you do your job more effectively. Stay focused on the metrics that matter and keep delivering the results that keep your firm growing.
Marketing managers should leverage distribution networks to scale their impact and prove their value without the need for additional staff.
See your network before you hire.
Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will my partners notice the scale?
Yes, they will notice the increase in inquiries. That is the best way to prove your strategy is working.
How do I deal with the account bans?
Just monitor the reports from your provider. As long as your content is live and leads are coming in, you are doing your job.
What if they ask about the 'many pages'?
Explain it as a distribution strategy. You are building an organic network to reach more people without paying for ads.