Treat content as a depreciating asset
Every piece of content you own has a shelf life, but most law firms wait too long to use it. You have already paid for the production. If it is sitting on a hard drive, it is costing you money. Start publishing it today. Even if it is just a simple FAQ from one of your attorneys, it can be the spark that brings in a new client. Get it live and stop letting your assets sit idle.
Amplify with a managed network
One post on one page is not enough to get real traction. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages. This allows you to leverage your existing content library across a wider network without having to create anything new or spend more on ads.
Repurpose for different platforms
The same video can often work across different formats. Clip a long-form video into several shorts. Turn a testimonial into a text-based image. Use your content in as many ways as possible. You have already done the work; now you need to be efficient with the distribution. Every new post is a new opportunity for a potential client to find your firm. Stop treating your content like it is a one-time use item.
Focus on the intake funnel
Ensure every piece of recycled content has a clear path for the viewer to follow. Do they know how to contact you? Is there a link in the bio? If you are just posting content without a way to capture the lead, you are missing the point. Your content should be a bridge to a conversation. Every piece you publish must serve the purpose of getting a client on the phone.
Repurpose your unused content across a wide network to turn past production investments into a consistent stream of new client leads.
See your network before you hire.
Tell us what your law firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is old content still effective?
Yes, legal questions are often evergreen. A video from a year ago can still bring in clients today if it's relevant.
How many times can I repost the same video?
More than you think. Different audiences will see it at different times. If the content is good, don't be afraid to share it.
Should I edit the content before posting?
Light edits to improve the hook or add a call to action can significantly boost performance for very little extra effort.