Auditing your distribution strategy
You have the content, but you don't have the reach. That is the classic problem for luxury agencies. You can have the best property tour in the world, but if only 500 people see it, you haven't done your job as CMO. Your current social media manager is likely spending too much time on manual tasks rather than finding ways to get your content in front of new, affluent audiences. It is time to rethink your distribution network.
Reallocating your marketing budget
Stop spending your budget on bloated in-house teams who are not moving the needle. You can get better results by working with agencies that cost about the cost of one marketing hire, and then investing the savings into better distribution tools. You need a mix that optimizes for both high-end creative and high-volume reach. Your focus should be on the impact per dollar, not the headcount of your department.
Scaling with TIDE networks
To solve the reach problem, a managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most efficient way to scale your presence without adding more manual work for your team.
Managing the platform realities
You need to be direct with your team: running many accounts with automation is against Instagram terms, and some pages get banned. TIDE replaces them. This is a technical risk you have to manage. As a CMO, you must decide if the benefit of amplified reach is worth the operational management of the platform's rules. It is a smart way to compete in a saturated market, provided you have a clear plan.
Shift your social media from a manual, low-reach chore to a high-volume, automated distribution engine to drive better results for your firm.
See your network before you hire.
Tell us what your luxury real estate agency already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I justify this pivot to my boss?
Show them the data. Compare your current low-reach metrics with the projected reach of a managed network. The growth potential is the strongest argument.
What is the best way to handle the transition?
Do it in phases. Keep your current strategy running while you test the network on a small, controlled group of listings to prove it works.
Is the TIDE network going to look like spam?
No. The content is yours, and it's high quality. The network just places your content in front of more of your target audience.