Working smarter, not harder
Your time is valuable, so stop spending it on the manual stuff. If you are manually posting to five different accounts every day, you are missing out on the chance to do better work. Offload the production to an agency for about the cost of one marketing hire and use distribution tools to handle the rest. This gives you the breathing room to be the creative and strategic leader your firm needs you to be.
Using networks to save time
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect tool for a marketing manager because it does the work of an entire team for you, without the management headache.
Setting yourself up for success
The more you automate, the more you can focus on the big-picture strategy. Your leadership team will notice when your numbers start to climb, and you'll have the data to prove why it's happening. This is the best way to get ahead in your career, show that you can manage systems and deliver growth, not just that you can do a lot of busy work.
Handling the technical side
Running many accounts with automation is against Instagram terms, and some pages get banned. TIDE replaces them. You need to understand this is part of the process, but your focus is on providing the high-quality content. It is a smart way to get ahead of the competition without needing to ask for a huge budget increase. You are using the system to deliver results that you could never achieve on your own.
Take the pressure off your daily schedule by using automated systems and external agencies to scale your reach without adding new staff.
See your network before you hire.
Tell us what your luxury real estate agency already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I explain this to my boss?
Focus on the time savings and the reach potential. Tell them it's a way to get better results without increasing the payroll. That's always an easy conversation.
What if the boss thinks it's 'cheating'?
It's not cheating; it's smart distribution. You're just using modern tools to reach more people in an increasingly crowded market.
What if I get stuck?
The provider handles the technical side. Your job is just to provide the assets. If you're ever lost, just reach out to them for guidance.