Organize and Schedule Your Content
Take your library of video clips and organize them by property type, style, or location. Then, build a schedule to re-release them. As a marketing manager, your job is to keep your brand top-of-mind. By consistently sharing high-quality footage, you show that you are an active and successful agency. Don't worry about being repetitive. Your audience is constantly changing, and they likely haven't seen all of your old content. Recycling is just smart resource management.
Growing Reach Through a Network
To make this even more effective, a managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you put your library in front of thousands more people without any extra manual labor on your part. It is a win-win for you and your team.
Dealing with Platform Dynamics
Running many accounts with automation is against Instagram terms, so some pages get banned and TIDE replaces them. Don't let this discourage you. It is a normal part of the process when you use a network. Just keep your content files ready and ensure that your team is prepared to replace any pages if needed. Your focus should be on the overall lead volume that the network provides. As long as the traffic keeps coming, you are doing your job correctly.
Reporting Success to Your Team
Whenever you repurpose content, keep track of the results. Share these wins with your manager. If you can show that older videos are still generating leads, it builds your credibility as a smart marketer. Use this as evidence to ask for more resources or to justify the use of a content network. Being able to report on the performance of your assets will set you apart and make your team look like a well-oiled machine.
Marketing managers should organize and repurpose all unused UGC to maintain a consistent content calendar and drive lead generation.
See your network before you hire.
Tell us what your luxury real estate agency already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is it better to post new content?
New content is great, but consistency is better. Re-sharing high-quality old content helps you maintain a consistent presence.
How can I make old content look fresh?
Change the music, shorten the clip, or add new text overlays. These simple changes can make a big difference in engagement.
What if I run out of content?
You probably have more than you think. Look through your past projects, team videos, or even raw footage that was never used.