Industry
Social media decisions for a media publisher
Every decision a media publisher faces when staffing and scaling social, answered from five seats at the table.
How much does a social media manager really cost a media publisher?Should a media publisher hire a social media manager?In-house team or agency for a media publisher's social media?Freelancer, agency or in-house: what fits a media publisher?What should a media publisher expect from a social media manager?What to do when a media publisher's social media isn't workingHow can a media publisher scale content output without hiring?How does a media publisher scale organic Instagram without a bigger team?How many Instagram accounts should a media publisher run?How many posts a day should a media publisher publish?How does a media publisher build an organic distribution engine?How does a media publisher become omnipresent on Instagram?How can a media publisher own its niche on Instagram?How should a media publisher run social across markets or locations?How should a media publisher scale social after product-market fit?How can a media publisher reduce its dependence on Meta ads?Why is a media publisher's customer acquisition cost rising, and what helps?How does a media publisher get customers from Instagram without ads?How can a media publisher test creatives before putting ad spend behind them?How should a media publisher split its marketing budget across channels?How should a media publisher measure social media ROI?What should a media publisher do with UGC it isn't using?How does a media publisher repurpose content at scale?UGC creators or a managed content network for a media publisher?Influencers or owned pages: where should a media publisher invest?How does a media publisher build an audience it owns?How should a media publisher launch something new on Instagram?How does a media publisher get more reach on Instagram?Is organic Instagram still worth it for a media publisher?Why isn't a media publisher's social media driving sales?How does a media publisher show real traction on social?How should a media publisher brief whoever runs its social?What is a managed content network, and does a media publisher need one?How does a managed content network work for a media publisher?What are the risks of a managed content network for a media publisher?Managed content network vs hiring: what's better for a media publisher?Managed content network vs social media agency for a media publisherManaged content network vs more ad spend for a media publisherWhat content does a media publisher need for a managed content network?What happens in a media publisher's first 90 days with a content network?
Skip the hire. Run a network.
Dozens of brand pages posting what you already make, every day, built and run for you. About the cost of one marketing hire.
No pitch deck. We look at what you already make and tell you straight if it fits.