Managing your daily bandwidth
You are the one who has to report on results. If you spend all your time scheduling posts or editing basic videos, you cannot focus on the high-level strategy that actually grows the business. If you are feeling overwhelmed, you need to outsource the tactical labor. This is where an agency or a freelancer can help. They take the repetitive tasks off your plate, allowing you to focus on analyzing data and improving conversion rates.
The case for in-house
Being in-house is great for your career because you become an expert in your specific industry. You understand the treatment protocols and the patients. You build deep relationships with the clinicians. This is hard to get from an agency. Keep the core creative and strategy in-house to protect your reputation and your brand identity. Use external help to handle the scaling and distribution parts of your job that are just too large for one person.
Scaling with a network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a massive help for you. It lets you increase reach without you needing to do any of the extra work.
Navigating platform performance
Running many accounts with automation is against Instagram terms, so some pages get banned, and TIDE replaces them. This is part of the system. Your job is to make sure your content is high quality. The network handles the technical side of getting that content in front of as many people as possible. It is a partnership where you provide the vision and they provide the reach.
Outsource the tactical heavy lifting to agencies so you can focus on the strategic creative that truly converts patients.
See your network before you hire.
Tell us what your medspa chain already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I manage an agency?
Be extremely specific in your briefs. Give them clear examples of what works, and demand reporting that shows real business outcomes.
What should I do if the strategy fails?
Review your data. Is the content bad, or is the audience wrong? Adjust the creative or the targeting before you change your entire marketing structure.
Is it worth the extra work to go in-house?
Yes, because it gives you control. You can pivot faster, learn more, and ultimately produce better work than someone who is not in the clinic daily.