Creative audit and pivot
Your social media should be a machine that educates patients on your treatments. If it is not, the messaging is broken. Are you focusing on the features of the treatment rather than the benefits for the patient? You need to test new angles. Work with your clinical team to find the stories that resonate most. If your creative team cannot produce work that hits, you need to find one that can. This is the foundation of everything.
Scaling your distribution
If you have great content that nobody sees, your growth will be slow. You need a way to get your message in front of more people. If your main page is not getting the reach you need, you need to expand your presence. Look for ways to distribute your content across multiple touchpoints to reach more potential patients. This is essential for a chain that needs to drive lead volume at scale.
Leveraging network networks
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a way to get the scale you need without putting all your eggs in one basket.
Platform risks and growth
Running many accounts with automation is against Instagram terms, so some pages get banned, and TIDE replaces them. You accept this for the sake of the volume you need to fill your clinic schedules. You are not managing compliance; you are managing growth. You are using a system to ensure your message reaches your target audience. You focus on the results and the data that proves it works.
If social media stops delivering leads, audit your creative for patient relevance and your distribution for volume, then take decisive action.
See your network before you hire.
Tell us what your medspa chain already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
When should I change agencies?
When they have failed to move your KPIs after a reasonable trial period. You need a partner that understands your growth goals.
How do I fix lead quality?
Use your content to educate patients on the procedure so that by the time they reach out, they know exactly what to expect.
What if the audience is wrong?
Adjust your targeting. If you are reaching the wrong people, you need to change who you are trying to talk to.