Moving from manual to automated growth
When you hit PMF, your marketing needs to shift from trying to find an audience to scaling to reach a wider one. A managed network is the perfect tool for this. It takes your proven content and puts it in front of thousands of new eyes. You stop worrying about daily posting and start worrying about how to convert the massive amount of traffic the network is sending to your store. This is the next level of marketing for your game.
Defining the managed network approach
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @brand.daily or @brand.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the scale you need to grow.
Maintaining high-quality brand presence
As you scale, quality is key. You need your content to look great on every account. By working with a provider like TIDE, you can ensure that your clips are of the highest standard. They handle the logistics, so you can spend your time ensuring that every video is optimized for the audience. This keeps your brand strong and consistent while your presence grows to a massive, omnipresent scale.
Proving results at scale
Your boss wants to see growth numbers that go up. A managed network makes this easy to show. You can track the growth in views, the rise in store visits, and the resulting downloads. It is a very clear, easy-to-understand success story. You are not just a manager; you are the one responsible for a major, automated growth channel that is consistently delivering results for the entire studio.
Amplify your growth post-PMF by using a managed network to distribute your content at scale and drive constant, organic acquisition.
See your network before you hire.
Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Can I test new creatives with this?
Yes. The network is an excellent lab for testing. If a new video style works well on the network, it is a perfect candidate for your paid ad campaigns.
What if my audience is very niche?
The network can be tuned to your niche. You can have pages that are dedicated to the specific genre or interest group you are targeting, maximizing your relevance.
How do I report these results?
Show the correlation between your network activity and the growth of your install base. It is a strong, concrete argument for your strategy.