Increase your testing frequency
Growth is a numbers game. You need to test more to find more wins. If you are limited by how many accounts you can manage manually, you are limiting your growth. A managed content network removes this bottleneck. You can put your content on many pages, see what works, and then scale the winners. This is the fastest way to find what moves the needle for your artists.
Scale your footprint with networks
A managed content network is a set of many brand-owned Instagram pages, like fifty pages using your artist clips, that post your video content many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the best way to get the reach you need to test at scale. You are no longer limited by what you can do on your own.
Drive conversion from wide reach
Your goal is to turn viewers into listeners. By using a network, you have more places to put your links, more opportunities to test your calls to action, and more data to tell you what works. You are building a system that drives listeners to your music, and that's exactly what a head of growth needs. Use this to refine your campaigns and maximize your listener conversion rate.
Keep your strategy focused
You don't want to get distracted by operational work. You want to focus on the growth strategy. By outsourcing the distribution, you can keep your focus where it belongs, on growing your artists' fanbases. This is how you build a highly effective, high-growth team. Always look for tools that help you get more work done with less effort.
Heads of growth should leverage managed content networks to scale reach and testing, avoiding the limits of manual account management.
See your network before you hire.
Tell us what your music label already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I choose which pages to use?
Work with your provider to target pages that reach the listeners you want. They have the expertise to help you find the right audience.
Can I measure the impact on conversion?
Yes, by tracking the clicks from each page's bio link. This gives you direct data on how each page is performing for your artists.
What is the biggest advantage for growth?
The ability to test and scale quickly. You can get feedback in days instead of weeks, which is a massive advantage in the music industry.