Stop counting your own posts
If you are worried about whether you posted once or twice a day on your official account, you are missing the bigger picture. One account's frequency will never be enough to move the needle in a meaningful way. You need a higher volume. But you don't need a larger team to get that volume. You need a different distribution strategy. Focus on how many times your content is seen, not how many times your account hits the post button.
Scale frequency with a network
A managed content network is a set of many brand-owned Instagram pages, like fifty pages using your artist clips, that post your video content many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a frequency that you could never achieve on your own. It is the best way to keep your artists visible all day, every day.
Focus on content quality
As a founder, your focus should be on the quality of the clips you are putting into the network. If your content is great, more frequency will only help you. If your content is mediocre, more frequency won't fix it. Spend your time ensuring your artists have the best possible video assets. Let the network handle the distribution of that quality. This is how you stay lean and effective.
Build a strategy for scale
You are building a label that is designed to grow. You need a strategy that grows with you. A managed network is the perfect tool for that. It allows you to increase your frequency as your label expands. You aren't tied to the limits of your own team. You have an external machine that scales with your needs. This is the key to maintaining your growth and profitability over time.
Founders should ignore post-per-day limits and use a managed content network to maximize reach through high-frequency automated distribution.
See your network before you hire.
Tell us what your music label already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will posting too much annoy my fans?
On the network pages, you are reaching new people, not just your current fans. It's the best way to grow without spamming your existing audience.
How many posts are ideal?
As many as you can produce. If you have the quality assets, the network can distribute them as often as you like.
What if I don't have enough content?
A good provider can help you figure out how to best use the content you do have, even if you are just starting out.