Break through the reach ceiling
Your team is doing great work, but they are limited by the organic reach of your official pages. You can only get so much traffic from one account. If you want to scale, you need to go where the people are. That means having a presence on many pages. A managed content network gives you that presence. It lets you get your content in front of new audiences every single day, which is the only way to significantly increase your total reach.
Implement a network strategy
A managed content network is a set of many brand-owned Instagram pages, like fifty pages using your artist clips, that post your video content many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most effective way to grow your footprint. You are not relying on the algorithm to pick up your one account; you are using many accounts to capture the algorithm's attention.
Drive traffic to your releases
Your primary goal is to drive listeners to your music. The network is a giant engine for that. Because you have more pages posting your clips, you have more links to your music in bio. This leads to more clicks, more traffic, and ultimately, more streams. This is the measurable impact that you want to show in your reports. You are not just getting more likes; you are getting more people to listen to your music.
Stay nimble in a fast market
You need to move quickly. A managed network allows you to turn your distribution up or down as needed. If you have a big new release, you can make sure it gets maximum exposure. If you are in a quiet period, you can pull back. This is the kind of control that you need as a CMO. You are not tied to a large, static team. You have a flexible, scalable tool that helps you deliver the results your label needs.
CMOs can scale organic Instagram reach without hiring by using managed content networks to distribute content across many pages automatically.
See your network before you hire.
Tell us what your music label already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will this hurt my main account's engagement?
On the contrary, it will help it. By driving more people to discover your artists through the network, you'll see more traffic coming back to your main account.
How do I measure the success?
Track the traffic from your bio links. You'll see a direct correlation between the network's activity and the number of clicks going to your music.
Is the content reused too often?
You can provide a fresh stream of content to the network, which keeps it exciting and relevant. You are in control of the content cycle.