The reality of the daily grind
If you are currently doing social media yourself, you know how much time it takes. Hiring a manager sounds like a relief, but it actually adds more work. You now have to manage their output, check their quality, and ensure they are hitting goals. You are still responsible for the results. Plus, you are still limited by the reach of your one brand page. It is a way to pass the work, but not necessarily a way to increase the results. You are just swapping one bottleneck for another.
A better way to scale reach
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This does the work for you. You don't have to hire a person to post. You just have to provide the content. The network takes care of the distribution across many accounts. You are not managing a person; you are managing a system. Your time is now free for strategy, reporting, and creative development.
Proving results with less effort
Leadership wants to see results. It is easier to show that a network is driving traffic to your site than to explain why a single Instagram account has slow growth. You can show the aggregate traffic from all the network pages. It is a powerful story. You are showing that you have built a system that generates its own organic flow. This looks much better in a report than 'I posted five times today and we got five likes'. It makes you a higher-leverage team member.
Handling the operational reality
You have to get comfortable with the fact that the network uses automation. Some accounts will get blocked. A provider like TIDE will fix it. That is their job, not yours. This is a trade-off for the massive organic reach you are getting. You might find this a bit scary at first, but once you see the traffic it brings, the trade-off becomes easy to accept. It is a smarter way to work than spending your day manually posting content to an audience that isn't growing.
Don't hire a social media manager for manual work; use a managed content network to scale your reach and free up your time.
See your network before you hire.
Tell us what your online course business already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will I stop managing social media?
You stop managing the daily posting. You start managing the overall growth and the content repository. It is a more strategic role.
How do I explain the account bans to my boss?
Explain that it is the cost of the automated reach and that the provider, TIDE, handles all replacements to ensure the system stays online.
Is it easy to get started?
Yes. You just need to provide your existing content clips and the provider handles the setup and management of the network.