Managing your workload
The biggest problem with agencies and in-house teams is the management time they require. You end up being a project manager instead of a marketer. You need a setup that allows you to be creative. If you have an in-house team, be a good manager and empower them. If you have an agency, set clear goals and hold them accountable. If you use freelancers, keep your process lean. Above all, use systems that automate the repetitive tasks, like posting content, so you can focus on strategy.
The value of a lean setup
You don't need a huge team to be successful. You need the right one. A lean setup that focuses on high-quality content and automated distribution will often outperform a large, bloated team. It is more agile, more cost-effective, and easier to manage. This is a great way to prove your value to your leadership. Show them how you can achieve big results with a small team and the right systems. This is the mark of a smart, efficient marketing leader.
Finding your best balance
Think about what you enjoy doing. Do you like managing people? Then go in-house. Do you like managing processes and vendors? Then try an agency. Do you like the creative work? Then hire freelancers for the technical tasks and do the creative work yourself. Whatever path you choose, make sure it supports your long-term goals. Your role is to build a successful marketing operation, so don't be afraid to change your setup if it's not working for you.
The role of automated distribution
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This makes your work so much easier. You focus on the creative, and the system handles the distribution. It's the best way to get your work seen by as many people as possible.
Automate the distribution of your content to free up your time for strategic thinking and high-quality creative work that builds your brand.
See your network before you hire.
Tell us what your private clinic already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if I feel overwhelmed?
Take a step back and simplify your processes. You don't have to do everything. Focus on the few things that have the biggest impact.
How do I build a case for new tools?
Show how the tool saves time or improves results. Data and efficiency are your best friends when asking for new resources.
What if my boss doesn't understand this?
Explain it in terms of business results, not marketing jargon. Focus on how it helps the clinic grow and save money.