The ad budget pressure
It is frustrating to see your ad costs go up while your lead volume stays the same. You need a solution that delivers more for less. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of needing more budget to stay in the game.
Proving results to your leadership
When you show your boss that you have built an organic channel that brings in leads without more ad spend, you look like a hero. This is the kind of result they want to see. You are finding new ways to grow the clinic’s revenue without relying on the same old, expensive ad campaigns. This shows you have the strategic mindset to build sustainable growth, which is exactly what a marketing manager should be doing for their clinic.
Reducing your daily workload
You shouldn't be working harder to get fewer leads. You should be working smarter. Using a provider for the network distribution gives you back your time. You focus on creating great educational content, and they do the rest. This lets you spend your day on the high-level strategy that actually moves the needle for your clinic. You get the same results, or better, in less time, which is a huge win for you and your team.
Focusing on what truly drives results
Your expert content is the key. Patients want to understand their health, and when you give them that information, they trust you. By getting this content in front of more people through a network, you are building that trust at scale. This is the foundation of a successful marketing strategy. When you focus on building this trust, the lead volume will follow, and your clinic will continue to grow, making your work easier and more successful.
Lower your clinic’s CAC and drive more organic patient leads by building a managed content network that scales your reach efficiently.
See your network before you hire.
Tell us what your private clinic already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How long until I see a drop in CAC?
As you ramp up the network, you will see your blended CAC go down because you are replacing expensive paid clicks with free organic ones.
Can I use this for special promotions?
Yes, you can feature your promotions within your educational content, which gives them a boost of organic reach without requiring extra ad spend.
Is this complex to manage?
No, the provider handles everything. Your job is just to make sure the content you provide is high-quality and helpful to your potential patients.