The cost of internal teams
Building an in-house team locks you into fixed salaries, equipment, and office space. It is a heavy, slow way to build a brand presence. In the fast-paced real estate market, you need agility. You need to be able to ramp up hype for a project launch and then pivot. An in-house team is too rigid to do this effectively. You spend most of your time managing people rather than focusing on the high-level business decisions that determine your success as a developer.
The inefficiency of agencies
Agencies are often just as slow and even more expensive. You pay for their overhead, their management, and their strategy sessions, all for content that is rarely better than what you can create yourself. They want to be your partner, but you just need a result: more leads for your units. Agencies do not have the technical advantage of a managed network. They are using the same manual tactics you would use yourself, just at a higher cost to your firm.
The managed network advantage
A managed content network is a set of many brand-owned Instagram pages like brand.daily or brand.clips that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, automated footprint. You get the distribution power of a media conglomerate without the cost of a media team.
Managing for business growth
As a founder, you must always be looking for ways to maximize the return on your capital. Hiring a team or paying an agency for social media is a low-return play. Using an automated distribution system is a high-return play. It allows you to focus on the projects that matter, while the system works in the background to ensure your developments are seen by everyone who matters. This is the type of efficiency that leads to profitable development projects and a strong company balance sheet.
Ditch both in-house teams and agencies; build a scalable distribution engine for your property projects instead.
See your network before you hire.
Tell us what your real estate developer already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if I already have an agency?
You can keep them for creative work but move the distribution of your video content to a managed network for much better results.
Is this approach risky?
It involves platform risk, but this is managed by the provider, who replaces any banned pages, ensuring your footprint remains stable.
Can I use this for luxury projects?
Yes, high-quality video of your luxury projects performs incredibly well in a high-volume distribution network.