The demand for raw footage
A managed content network thrives on volume. Unlike high-end marketing campaigns that require months of post-production, a network needs the raw footage from your site. It could be a simple video of a crane working, a walk-through of a finished kitchen, or a lifestyle clip from a communal area. The more content you have, the more you can test and the faster your audience will grow.
Authenticity over production value
You do not need to spend thousands on professional video crews. Some of the most successful content on a network is filmed on a phone by your project managers or site staff. This raw, behind-the-scenes content builds trust and feels more authentic than a polished brand film. For a founder, this is great news as it means you can leverage your existing staff to create the assets you need.
Building your asset library
You need to build a system for gathering this content. It does not have to be complicated. A shared folder where site leads upload daily videos is sufficient. You want to cover progress, tours, and the lifestyle aspect of your developments. A provider like TIDE will then take these assets and distribute them across your network of pages to maximize your reach.
Quality control vs volume
As a founder, you have to decide where the line is. You want to maintain a high standard for your brand, but you need to feed the network with enough content to keep it growing. You should focus on ensuring the content is representative of the quality of your developments, but do not let your desire for perfection prevent you from creating the volume needed to fuel the network.
A managed content network needs a steady stream of raw, authentic video footage to fuel its growth, not high-budget productions.
See your network before you hire.
Tell us what your real estate developer already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Does old footage work?
Yes, existing footage from past projects can be repurposed to show your track record and experience.
How much footage is enough?
Start with a library of a few dozen clips. The more you feed the network, the more consistent and effective your organic growth will be.
Can I use professional edited videos?
You can, but they often perform worse than raw, authentic content. Save your high-budget productions for your website and sales materials.