Doing more with what you have
You are already busy enough. Why add more content creation to your pile? Repurpose what you already have. Your existing recruitment videos are high-quality assets. By sharing them through a distribution network, you can reach a huge number of candidates without extra work. It makes your job easier and helps you get the results your firm needs. Focus on planning, and let the distribution network handle the daily posting and management for you.
The role of managed content networks
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a huge help. It saves you so much time while giving you a massive reach that you could never achieve on your own.
Managing the process for success
Be clear with your leadership about how this works. Running many accounts with automation is against Instagram terms of service. Some pages get banned, and TIDE replaces them. This is standard for this type of strategy and isn't something to worry about. Just keep your primary brand channels separate and clean. This is an efficient way to get the visibility you need to fill your roles, and it's a great tool to have in your marketing kit.
Proving the value of repurposing
You need to show your boss that this works. Track your results! How many people saw the post? How many clicked? How many applied? When you can share these numbers, you show that repurposing your content is not just an easy way to work; it's a powerful tool that helps the firm hire better. It's a win for you, it's a win for your team, and it's a win for your firm's growth.
Repurpose your recruitment content through a managed network to scale your reach and attract more quality candidates effortlessly.
See your network before you hire.
Tell us what your recruitment firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Should I edit videos for different platforms?
Yes, it helps. Even a quick crop or a different title can make a big difference in how your content performs.
How many videos do I need to start?
Start with five to ten of your best videos. It's enough to get the distribution network running and start seeing some data.
What if my boss is worried about the risk?
Show them the results. Once they see the increase in traffic and applications, they will understand why it's a risk worth managing.