Why your team is currently stalled
Your marketing team is currently doing too much manual work. They are chasing posts, scheduling content, and trying to beat an algorithm that changes every day. This is a waste of your best talent. They should be working on partnerships, creative strategy, and high level brand work. A managed content network is a set of many brand owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.
The inefficiency of human led social
A freelancer or an agency might be good for a one off project, but they fail when it comes to the daily, repetitive grind of social media management. They just can't keep up with the volume needed to get noticed. A system can. By using a network, you gain the benefit of hundreds of posts a day across dozens of pages. You get the scale you need, the data you crave, and the results that will impress your executive team.
Data driven growth
You need to be able to show that your marketing is working. With a network, you can track exactly how your content performs across every page. You can see which dishes, which chefs, and which messages drive the most reservations. This is the kind of data that justifies your budget and helps you make better decisions. A human led approach is always going to be more about opinions than hard data. A system gives you the truth.
The future of marketing
The future of marketing is in systems and automation. If you are still hiring people to do manual posting, you are falling behind. You need to be a leader who adopts the right technology. By moving to a network, you are showing that you can innovate and adapt to the modern market. You are building a marketing engine that is faster, more efficient, and more effective than anything your competitors are doing.
Leverage a scalable distribution network to boost your team's efficiency and drive more bookings for your restaurants.
See your network before you hire.
Tell us what your restaurant group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What do I say to my agency?
Thank them for their help and then transition them to focus on your higher level creative and campaign strategy while the network handles distribution.
How does my team feel about this?
They will likely be thrilled. It removes the most repetitive and tedious part of their jobs, allowing them to focus on more interesting work.
Is this a risk to the brand?
It is a risk to the status quo, but a win for your reach and your results. You control the content, so the brand stays in your hands.