Why your organic strategy feels stagnant
You're doing the work, posting the pictures, and using the right hashtags. But the results just aren't there. It's because the system is designed to push you toward paid ads. As a CMO, you know this pain all too well. You don't have to keep struggling with it. You need to change your approach. You need to stop relying on one page and start building a distributed network that makes sure your brand is seen, no matter what the algorithm does.
How managed networks open up organic
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the way to get your brand in front of thousands of people. It’s effective, it’s scalable, and it’s a brilliant way to breathe new life into your organic marketing.
Safety and your brand reputation
You're worried about your brand reputation with multiple accounts. But you control the content. The network just amplifies it. Regarding account health, a provider like TIDE handles the technical side, replacing pages so you don't have to. You get all the reach and none of the technical headaches. This allows you to focus on your creative strategy, while the network does the heavy lifting of getting your content in front of diners. It's a win-win for your strategy.
Proving results to your team
Leadership cares about one thing: results. With an owned network, you have hard data on how many people you're reaching and how many are clicking through to your booking site. This is exactly what you need to show the value of your organic efforts. You're moving away from 'hope-based' marketing to a data-backed system. This makes your reports much more persuasive and your position in the company much stronger.
CMOs should use managed content networks to reclaim organic reach, drive consistent traffic, and prove the efficacy of their marketing strategy.
See your network before you hire.
Tell us what your restaurant group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How can I show this is better than what we did before?
Show the comparison in total reach and conversion rates. The numbers will speak for themselves.
Is the content for the network different?
It can be the same. You use your best assets and have them distributed across many accounts to see which one resonates best.
How does this help my brand image?
It creates the impression of being the most active and exciting restaurant group in the city, which is a major advantage for your brand.