Scaling your brand's presence
As a CMO, you need a scalable way to increase your brand's presence in the travel market. A single Instagram account is just not enough. You need to be everywhere. An organic distribution engine based on a managed content network allows you to reach your audience at scale, without needing to build a huge team of content creators and managers. You focus on the quality of your itinerary videos, and the network handles the distribution to ensure they get the visibility they deserve.
How the distribution engine works
A managed content network is a set of many brand owned Instagram pages that post the brand existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides you with an always on distribution channel. You are not waiting for organic growth; you are building the infrastructure that delivers it.
Handling platform volatility
Platform rules change, but your need for traffic does not. Running many accounts with automation is against Instagram terms, and some pages get banned. TIDE handles this by replacing pages, keeping your engine running smoothly. As a marketing leader, you should see this as the price of admission. You are getting huge exposure that would be impossible to get otherwise. You leave the account management to the provider, freeing yourself to focus on the high level marketing strategy.
Driving high intent traffic
You need more than just views; you need intent. By targeting your distribution to pages interested in your destinations, you get the right people to your site. This is how you fuel your growth engine. You have a constant, reliable source of traffic that allows you to test new campaigns, refine your messaging, and improve your conversion rates. This is the advantage of using a distribution infrastructure; it gives you the stability you need to grow your business effectively.
Create a powerful, scalable organic distribution engine by using a managed content network to amplify your travel brand's reach.
See your network before you hire.
Tell us what your travel company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How can I see if it's working?
You monitor your referral traffic from Instagram. You will see a clear increase in volume that correlates with the activity of the network.
Does this work for different types of travel?
Yes, whether you offer luxury tours, budget adventure, or family travel, the network can be focused to attract the right travelers.
What do I need to do to start?
Just provide your existing destination videos to the provider, and they will set up the distribution network for you.