Moving beyond manual posting
As a marketing manager, you know that posting to a single account is not enough to move the needle. But you also know that managing more accounts is a recipe for burnout. You need a way to scale that does not involve more manual labor. A managed content network allows you to expand your reach across dozens of pages. You provide the video clips, and the network handles the distribution. You get the growth you need without having to spend your entire day on social media.
The mechanics of the network
A managed content network is a set of many brand owned Instagram pages that post the brand existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system gives you the freedom to focus on the quality of your itineraries and destinations. You no longer have to worry about the logistics of posting to multiple accounts daily.
Handling the technical challenges
Platform rules can be difficult. Running many accounts with automation is against Instagram terms, and some pages get banned. TIDE takes care of this by replacing pages as they go down. For you, this means you do not have to deal with the stress of account compliance. You can focus on planning great content, knowing the infrastructure is being managed by a provider who understands how to navigate these challenges. It takes the pressure off you to be a platform expert.
Delivering measurable results
Leadership wants to see results. By using a network to drive massive organic traffic, you can show direct impact on your key metrics. You can demonstrate that you have scaled the brand presence without increasing the budget for new hires. This makes you look smart and effective. You get to play the role of a strategic manager who knows how to use technology to drive business growth. It is a win for you and a win for your company's growth objectives.
Scale your Instagram reach by offloading the heavy lifting of distribution to a managed network, freeing your time for higher level strategy.
See your network before you hire.
Tell us what your travel company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What happens to the content once posted?
It lives on the pages as part of your organic presence, constantly working to drive traffic to your travel site or main account.
How many pages are in the network?
It depends on your scale goals, but a managed content network typically consists of dozens of pages to maximize your reach.
Do I need to manage the pages?
No, that is the best part. The provider manages the posting, engagement, and replacement of pages, leaving you to focus on your travel content strategy.