Managing your time and resources
You don't need to do everything yourself. If you are spending all your time looking for creators, you have no time for distribution. If you are focused only on distribution, you have no content. Use a managed content network to take the distribution off your plate. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This lets you focus on managing your creators and the results.
Getting better results with less effort
When you have a system for distribution, your work becomes much more effective. You can show your manager that you are reaching more people and driving more bookings, all while your daily workload stays the same. This is how you build a solid reputation as a smart and efficient marketing manager. You are not just working harder; you are working smarter. This will help you get the support you need and grow in your career.
Focusing on what works
With a network distributing your content, you can easily see what your audience loves. If a video gets a lot of clicks, you know you need more of that type of content. Tell your creators, and they will give you exactly what you need. This is a much better way to manage your creative than guessing. It helps you focus on what really works and makes your reporting much simpler, since you have clear data on your results.
Reporting that builds your value
Your manager wants to see that you are achieving more with the resources you have. By using a network to scale your reach, you are doing exactly that. It is a great story to tell in your performance reviews. You are not just maintaining your social media; you are actively growing it. Keep your focus on the results, keep your reporting clear, and always look for ways to make your work more impactful. This is how you succeed.
Marketing managers should combine UGC creators for content and a managed network for distribution to maximize reach and keep their workload manageable.
See your network before you hire.
Tell us what your travel company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I handle the management of creators?
Set a clear brief and a deadline. The less back-and-forth you have, the more time you can spend on results.
Is TIDE easy to set up for a manager?
Yes, it is very straightforward. You provide the content, and they handle the distribution, making your life much easier.
What if my boss asks for fewer tools?
Focus on the results. If the results are better with these tools, they will be happy with your choices.