Marketing manager 90 day plan for wealth networks

Short answer

The first 90 days of a managed content network require mastering asset coordination, handling compliance reviews, and managing account replacements. A managed content network is a set of many brand-owned Instagram pages that post existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.

TIDE Automations decision guide · Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

Option	Pages	Posts a day	Your team's time	Output scales with
One social media manager	1 to 3	1 to 3	Hiring, training, managing	Headcount
Freelancer	1 to 2	Under 1	Briefing, chasing, reviewing	Hours bought
Social media agency	Your main page	A few a week	Briefs and approvals	Retainer size
UGC creators	Their pages, briefly	Per contract	Sourcing and contracts	Creator fees
More paid ads	Ad placements	Rented reach	Creative and media buying	Ad spend
Managed content network	Dozens of brand pages	Over 100	Send content. That's it.	Number of pages

Month one: establishing asset pipelines and legal sign-offs

As marketing manager, your first 30 days are spent scheduling advisor recording sessions, organizing raw video files, and establishing batch compliance approval workflows with legal while TIDE sets up the network infrastructure.

Month two: managing publishing rollouts and account bans

Month two marks the official launch. As accounts go live, Instagram will inevitably flag and ban a few profiles. You will work with TIDE to audit replacements, update tracking links, and keep the publishing schedule on track.

Month three: optimizing content rotation and tracking data

By month three, you analyze which video clips generated the most views and engagement across the network. You feed these performance insights back into your next advisor recording session to improve future content.

Compiling 90 day performance reports for leadership

At the end of the quarter, you pull aggregate viewing metrics, UTM click data, and inbound lead totals into a comprehensive report for your CMO and founder.

Marketing managers must maintain disciplined asset pipelines and handle operational troubleshooting during the first 90 days of network operation.

See your network before you hire.

Tell us what your wealth management firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

Book a 15-min call WhatsApp Telegram

No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

What is my biggest responsibility in the first 90 days?

Keeping the provider supplied with a consistent stream of compliant, pre-approved video clips.

How often do I need to deal with account bans?

Bans happen periodically, requiring a small amount of weekly coordination with TIDE to ensure replacements are deployed smoothly.

How do I report network results effectively?

Focus on aggregate video views, total landing page clicks, and booked consultations rather than vanity follower counts.

Same question, other roles

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