The cost of trial and error in ads
Every time you launch a new ad campaign, you are paying for the test. If the creative does not work, you have already spent thousands of dollars with nothing to show for it. As a founder, this is a waste of capital. You need a way to validate your message for free or at a very low cost. Testing organic reach first is a common-sense approach that preserves your budget for the campaigns that are guaranteed to perform.
Validation through organic data
When you put a video on a network of pages, the audience will tell you if it works. If it gets likes, comments, and clicks, you know it is a winner. If it doesn't, you haven't lost any money. This data is invaluable. It tells you exactly what your audience cares about, which helps you guide your marketing strategy. You are no longer guessing; you are making data-driven decisions that save your firm money and improve your overall results.
Introducing the managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This network is the perfect testing ground. It gives you immediate feedback on your creatives, allowing you to iterate and improve without the costs associated with paid bidding.
Maximizing your marketing ROI
By the time you start your paid campaign, you will already know which videos work. This allows you to be much more confident in your ad spend. You are effectively shifting your budget from 'gambling' to 'investing.' This leads to much higher conversion rates and a better overall return on your marketing investment. It is a smarter, more efficient way to build your brand and acquire new clients for your wealth management firm.
Save your ad budget by testing your creatives on an owned content network first to find winners.
See your network before you hire.
Tell us what your wealth management firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if the test creative gets banned?
Using automation is against platform terms. A provider like TIDE manages the risk by replacing any accounts that are banned, keeping your testing process alive.
Does this require special creative types?
No. You can test the same videos you would have used for ads. The organic data will tell you what performs best.
How long does a test usually take?
Depending on the reach of your network, you can usually see clear signals on which creative is winning within a few days of posting.