Focus on tour bookings over likes
For a founder, vanity metrics like followers or likes do not pay the mortgage on a venue. You need your social media manager to be obsessed with the tour calendar. They should use footage from real weddings and seasonal tours to show off the property in every light. Every post needs to lead the viewer toward a specific action, like checking availability or booking a walkthrough. If the content is beautiful but the tour numbers remain flat, the manager is not meeting the needs of the business. Expect a direct link between their activity and your venue's occupancy.
Managing the content collection process
A great manager for a wedding venue knows how to work with vendors. They should coordinate with photographers and videographers to get high-quality assets from every Saturday night. You should not have to chase down files yourself. They handle the organization of these assets, ensuring that a summer wedding is used to sell next year's summer dates. This takes the pressure off you to be the creative director. Their job is to keep the pipeline full of visual proof that your venue is the best place for a couple to start their life together.
The bottleneck of a single hire
Hiring one person creates a ceiling on your reach. They can only edit and post so much in a forty hour week. While they can handle community management and direct messages, their output is limited by their own time. Most venues stop at one account because that is all one person can manage. This creates a risk if that person leaves or gets burnt out. You are essentially betting your entire digital presence on one individual's daily productivity and their ability to keep up with the changing demands of social platforms.
Scaling reach with managed networks
If you want more reach without hiring a large team, consider a managed content network. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This allows you to show off your ballroom and gardens to thousands more people without adding another salary to your payroll.
Measure your social media manager by tour bookings rather than follower counts to ensure a positive return on your investment.
See your network before you hire.
Tell us what your wedding venue already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How much should I pay for this role?
Expect to pay about the cost of one marketing hire or a dedicated administrative assistant. The value should be double the cost in terms of new venue bookings generated annually.
Do they need to be on site for every wedding?
No, they should primarily use professional footage from photographers. They only need to visit for specific seasonal tours or when the venue undergoes significant renovations or updates.
What tools do they need?
They need a basic content scheduler and access to a shared cloud drive. If you use a managed network like TIDE, they provide the hardware and infrastructure for you.