Breaking the one-post habit
You spend so much effort getting great content, but you only show it once on your main account. That is a massive waste of potential. To be a top CMO, you need to think about distribution. By using a managed network, you can post the same content repeatedly across different accounts. This ensures that your best work actually gets seen by your target audience. It is the most effective way to scale your reach.
The managed network advantage
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you distribute your best UGC at scale without your team needing to do the heavy lifting.
Strengthening your brand narrative
Consistency is key to a great brand. When your UGC is seen across many pages, it reinforces your wellness rituals in the mind of the customer. It creates an aura of authority and popularity. This makes it much easier to convert someone the first time they see you, because they have likely seen your brand multiple times already. It is a powerful way to build trust and drive more bookings.
High-leverage management
You don't need to spend your day managing social accounts. By working with TIDE, you provide the videos and they manage the execution. This allows you to scale your presence while keeping your team focused on creating the content itself. It is a high-leverage way to manage a modern social media strategy, ensuring you get the most out of every video you produce while keeping your day-to-day work efficient.
Multiply the reach of your wellness UGC by distributing it through a managed content network for consistent organic growth.
See your network before you hire.
Tell us what your wellness center already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will people get tired of seeing the same video?
No, it's a huge world. The odds of the same person seeing the same video on multiple pages are low, and repetition is key to branding.
How does this help my reports?
You can show increased reach and clicks across your entire network, which looks much better than just one account's limited growth.
Is this a good use of budget?
It is an excellent use of budget because it turns existing content into an asset that keeps working for you long after it is filmed.