Working smarter, not harder
As a marketing manager, you can only do so much. If you are already posting every day and engaging with followers, but your reach is still low, you have hit a wall. Simply 'trying harder' won't fix this. You need a new way to get your work seen. This is often a difficult conversation to have with partners who think you should just 'make a viral video'. You need to explain that the algorithm is the bottleneck and that the solution is to increase the volume of distribution, not just the quality of the posts.
The burden of the single account
Managing a single account is a high-risk strategy. If the algorithm decides to bury your latest project reveal, all your hard work goes to waste. To solve this, you need to diversify your distribution. By spreading your content across a wider network, you ensure that a single bad day for the algorithm doesn't kill your marketing results. This takes the pressure off you as the manager. You can focus on producing one or two great project videos a month, knowing that they will be seen by thousands of people through multiple channels.
Automating the grunt work
Most of your time is probably spent on tasks that don't actually require your creative talent, like uploading videos and writing hashtags. By automating these tasks, you can reclaim your day. High-volume distribution systems handle the repetitive parts of social media for you. This allows you to focus on the things that only you can do, like talking to clients and building the firm's brand strategy. It is the best way to improve your marketing results without burning yourself out in the process.
Using a managed content network
A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. TIDE manages the network, letting you show massive reach to your bosses while you focus on the creative side.
Don't work more hours; use a distribution network to amplify your results and save your time.
See your network before you hire.
Tell us what your architecture and interior design firm already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I explain this shift to my boss?
Explain that the platform has changed and that 'organic reach' on a single account is at an all-time low. Show them how a distribution network can 10x your reach for the cost of one new hire.
Will this make my job obsolete?
No. In fact, it makes you more valuable. You move from being a 'content uploader' to a 'marketing strategist' who manages a powerful distribution system. Your creative direction is still the most important part of the process.
What if I don't have enough content?
You probably have more than you think. A single project reveal can be cut into dozens of short clips. A distribution network is the best way to get the most mileage out of every single video you have.