Shifting the team's creative focus
Stop asking for big-budget campaigns. Your team should be focused on building a library of high-quality, inventory-specific content. Every video should show a car currently on your lot. Brief them on capturing raw, authentic walkarounds that make it easy for a customer to see themselves in the driver's seat. The more authentic the content, the higher the trust. By focusing on volume and quality of information, your team will see better results than with any polished ad.
How a network supports the team
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives your team a massive, automated megaphone. They don't need to worry about posting times or account management; they just provide the content, and the network ensures it gets seen.
Managing team workload and output
You are wasting your team's potential if they are manually uploading the same video to five different accounts. Give them back that time. By automating the distribution, you allow them to focus on the creative strategy and the quality of the content. This shift will make your team more effective and help you justify their roles to the rest of the leadership team. Focus on strategy, and let the technology handle the heavy lifting of distribution.
Linking creative to lead attribution
Brief your team on the importance of lead attribution. Every video should point to a clear action. Tell them that their success will be measured by the number of inquiries and showroom visits they drive. This will change the way they think about the content they create. When they understand that they are part of the sales funnel, they will produce better work, and your dealership group will see more consistent, revenue-driving results.
Brief your team for high-volume, authentic content; use a content network to automate distribution and maximize your sales pipeline.
See your network before you hire.
Tell us what your automotive dealer group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What should the daily content brief look like?
Focus on three things: fresh inventory on the lot, walkarounds of top-performing models, and customer delivery videos.
How do I ensure they stay on brand?
Provide clear guidelines on visual identity, but give them freedom to capture the real, everyday look of your dealership.
Is it hard to train the team on this?
It is simple. The main training is getting them to stop over-editing and start filming with their phones.