The value of an in-house hire
As a marketing manager, you know the daily grind of social media. An in-house hire can take the pressure off. They can manage the comments, build relationships with your coaching clients, and keep your brand voice consistent. They are there to do the work that an automated system can't. If you have the budget and your primary need is community management and content creation, a social media hire is a strong, stable choice.
Why a network changes your role
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This automates the distribution work. You no longer have to worry about scheduling. You get more reach with less effort, which frees you up for strategy.
Improving your workflow
You don't need more hands on deck. You need more leverage. A managed network gives you that leverage. You can spend your time analyzing what content performs, optimizing your landing pages, and refining your coaching offers. You are moving from a task-based role to a strategic one. This is a much more efficient way to grow a coaching company. You keep your team lean while your reach grows, which is exactly what a marketing manager should do.
Navigating risks
Running many accounts with automation is against Instagram terms, some pages get banned, and the provider replaces them. You don't have to worry about this. The provider manages the risk and the technical maintenance of the network. Your role is simply to keep a steady supply of high-quality raw clips coming from your coaching sessions. You get the benefits of massive scale without having to deal with the headache of manual account management or platform rules.
Hire for brand depth and community, but use a managed content network to automate your distribution and free up your time for strategy.
See your network before you hire.
Tell us what your coaching company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will this make my job easier?
Yes. It eliminates the manual posting and scheduling, allowing you to focus on high-level marketing strategy.
What if I do not have a large team?
That is the best time to use a network. It gives you the power of a large marketing team without needing to hire anyone.
How can I prove it is working?
Track the increase in traffic to your coaching website and monitor the number of leads generated through your new organic channel.