Leveraging freelancers
As a marketing manager, you know that you can't do everything. Freelancers are your lifeline for quick tasks. Use them for video editing, design, or writing. They allow you to get through your to-do list without having to hire someone full-time. They are perfect for when you have a surge in work, like during a coaching course launch. You just need to have a good pool of reliable people to call on when the pressure is on.
The role of an agency
An agency is for when you need a system you don't have to build. They have the team and the process. You just need to direct them. They are a great way to scale your efforts without having to hire more people yourself. It is a good option if you have the budget and need high-level help, but remember that you still have to manage them to get what you need for your coaching business.
How a network lightens your workload
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This automates the distribution work. You no longer have to manage the accounts manually. You get more reach with less effort, which frees you up for strategy.
Risk and platform management
Running many accounts with automation is against Instagram terms, some pages get banned, and the provider replaces them. You don't have to worry about this. The provider handles the technical upkeep and the risk. Your role is simply to provide the content. This is a much better way to work than trying to do it all yourself. You get the benefits of massive scale without the stress of managing the platform's rules on your own.
Freelancers offer speed, agencies offer systems, and a managed content network automates distribution so you can focus on strategy.
See your network before you hire.
Tell us what your coaching company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Will this replace my agency?
It can replace the distribution side of your agency. You might still keep them for high-level creative work and ad management.
Is the network hard to set up?
No. The provider does everything. You just need to provide your raw content and you are ready to go.
Which helps me the most?
A managed network. It takes the most tedious, repetitive work off your plate and gives you the best organic growth results.