Managing your time effectively
If you are a marketing manager, you know that managing an agency is a lot of work. You have to send them briefs, review their designs, and deal with their feedback. It’s an extra project on your plate. A managed content network is much simpler. You send them your videos, and they take care of the posting. It’s a huge time-saver. If you have too many projects going on, the network is the easier way to reach more people without increasing your management burden.
The trade-off of creative control
Agencies will push for more creative control, which can be great for your brand, but also frustrating if you have a specific vision. A managed content network doesn't have an opinion. It just posts what you tell it to post. If you are a strong creator-led brand, you know your content better than any agency ever will. Use the network to distribute your vision rather than paying an agency to try to interpret it for you.
When is the agency better for you?
An agency is better if you feel overwhelmed by the creative process. If you don't have enough content, or if your videos aren't performing well, an agency can help you produce better work. They are great for team-building and for finding your brand's voice. Use them if you need more hands and more brainpower for your creative production. Don't use them if you already have a solid creative team but just need more visibility.
How to make the choice
Ask yourself: what is currently stealing the most of your time? If it is managing external partners, go with the network because it is a low-touch utility. If it is struggling to find a consistent brand voice or enough high-quality content, look for an agency. A network will not help you create content, it only helps you reach more people with the content you already have.
Marketing managers should favor managed networks to simplify their workload and agencies to gain additional creative strategy.
See your network before you hire.
Tell us what your creator-led brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Is the network really low touch?
Yes. Once you have the files ready, sending them to the provider takes minutes.
Will I lose brand control with a network?
Only if you stop checking the content. If you are active, you keep full control over your brand.
Which is more rewarding?
A network is more rewarding for its fast, traffic-driven results. An agency is more rewarding for its long-term brand building.