Month one: technical ramp-up
Your initial focus is on getting the infrastructure built. This is a tactical phase. You are providing the assets, and TIDE is setting up the network. There will be some friction, as with any new system. Don't worry about the lack of patient leads yet. Focus on verifying that the accounts are live and the content is flowing as expected. Your job is to ensure the process is well-integrated with your practice's internal operations.
Month two: content and conversion testing
Now you need to put your strategy to the test. Which videos are driving traffic? Are your landing pages optimized to convert that traffic into patient bookings? This is the month where you analyze the data and make adjustments. If your results are not meeting your targets, look at your content. Is it as authentic and engaging as it needs to be? Are your calls to action clear enough?
Month three: evaluation and growth
By now, you should have enough data to see if the network is a viable growth channel for your dental group. If it is, you can start thinking about how to push it further. How can you optimize your content creation to get better results? How can you scale your reach further? If it is not performing, identify the bottleneck and fix it. You are evaluating if this system earns its place in your marketing stack.
Focusing on the long-term
The first 90 days are just the beginning. You are building a system that can serve you for years to come. Don't be discouraged by minor issues or fluctuations in performance. Keep your eye on the main goal: building a sustainable, scalable patient acquisition machine. Your leadership and commitment to the process are what will make this work.
CEOs must focus on technical setup and rigorous performance tracking in the first 90 days to determine if the network scales effectively.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I know if it is working?
Track the number of booked appointments that come from the specific landing pages you used in your content network.
What should I do if the performance drops?
Don't panic. Reach out to your provider, analyze your data, and make small, incremental changes to your content or your landing page.
Is 90 days enough to evaluate?
Yes, it is enough to see if you have a viable channel that can drive real growth for your dental practice.