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The first 90 days of a content network: CMO guide

Short answer

The first 90 days are a test of your strategy and the network's ability to drive traffic. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Building the foundation

The first month is about getting your assets ready and your reporting in place. You need to ensure your tracking is correct before you start sending traffic. Get your landing pages, your CRM integrations, and your analytics set up. This is the boring stuff that makes everything else work. Don't skip it. If you can't track it, you can't optimize it.

Testing your creative

In the second month, you should be testing what content actually moves the needle. You'll see which videos get views and which ones get clicks. Use this data to iterate. Don't be afraid to kill the videos that aren't performing. This is the time to be ruthless and data-driven in your creative choices. Your goal is to find the winning formula for your audience.

Optimizing the funnel

By the third month, you should be focused on the conversion rate. You have the traffic; now let's make sure it converts. Test your landing page headlines, your call-to-action buttons, and your appointment booking forms. This is where you really boost your ROI. Your network brings them to the door; your landing page must get them to book.

Reporting and alignment

At the end of the 90 days, you should be able to show your leadership team the impact of the network. Share the data, the lessons learned, and the path forward. This builds the trust you need to keep your growth programs funded. You are the conductor of this strategy; make sure everyone sees the results clearly.

CMOs should use the first 90 days for rigorous setup, data-driven creative testing, and funnel optimization to prove ROI.

See your network before you hire.

Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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Follow-up questions

How do I show success?

Show the increase in total appointments booked from the traffic channels that the network is driving to your site.

What if the results are slow?

Stay the course for the first 90 days. It takes time to build the network's reach and the audience's trust.

How can I improve my conversion rate?

Test and learn. Change one thing at a time on your landing page and see what happens. It's a continuous process.

Same question, other roles

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