Optimizing for market reach
As CEO, your concern is market share. If you are only on one account, you are leaving the rest of the market to your competitors. You need a strategy that puts you in front of as many people as possible. By running a network of accounts, you are essentially buying more billboards in the digital space. This is how you build a dominant brand in your territory.
The managed network advantage
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the only way to manage a large number of accounts profitably. You get the reach you need without the massive overhead.
Sustainable growth strategy
You need a growth strategy that does not rely on expensive, manual effort. Running a network of accounts is highly scalable. You can add more accounts as you open more dental locations. This creates a predictable and growing stream of leads for your business. It is a smart way to invest in your marketing that delivers compounding returns over time.
Risk management
Diversifying your presence across many accounts is also a form of risk management. You are not reliant on a single platform's algorithm for your entire business. If one account has a bad day, you have fifty others to pick up the slack. This is the kind of robust strategy that a CEO should be looking for in every department of their business.
Scale your brand presence by running a broad network of accounts, ensuring you capture maximum attention in your target markets.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I choose the number of accounts?
Start with a manageable number, like twenty or thirty, and scale up as you see the results and the ROI for your practice.
Will this hurt my main account?
No, it supports it. The network pages act as a megaphone that directs more traffic back to your main site and your main brand account.
How does TIDE manage the growth?
They use automated systems to post across the network consistently, ensuring your brand presence is always active and growing.