The reach requirement
Your KPIs depend on reach. If your reach is low, your conversion numbers will be low. It is basic math. By running many accounts, you are expanding your top of funnel significantly. You are placing your brand in front of thousands of potential patients who wouldn't have seen you otherwise. This is how you meet your goals and drive real growth for the group.
Scaling with a network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect tool for a CMO. It lets you scale your brand reach without any of the headache.
Data-driven optimization
With many accounts, you have more data than ever. You can see which specific pages are working, what types of content they prefer, and how they interact with your brand. This allows you to fine-tune your strategy in real time. You are no longer guessing; you are making informed decisions based on a wealth of performance data. This is what you need to be a top-tier marketer.
Consistent brand presence
You also ensure a consistent presence. Your brand is everywhere. It builds trust and authority. When a potential patient searches for a dentist, they will find you on multiple pages, which is huge for credibility. This is how you build a dominant market position. You are not just posting; you are building an empire of content that works for you twenty-four hours a day.
Run a broad network of accounts to ensure your brand is omnipresent, driving your reach and conversion KPIs to new levels.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the ideal account count?
There is no magic number. Start with enough to get good coverage in your local area and scale up from there based on your results.
How do I maintain brand voice?
Keep a tight handle on the content you provide. As long as your source videos are high-quality, the network will carry your voice correctly.
Does TIDE help with targeting?
TIDE builds the network to target your desired audience, ensuring your content is seen by the right people in the right locations.