The trap of linear scaling
Linear scaling is when you add more people to do more work. It is slow and expensive. In a digital world, you should be looking for exponential scaling. By using systems that leverage technology, you can reach more patients without adding a single person to your team. As CEO, you need to be wary of headcount growth. If you can achieve the same reach with a system, it is almost always the better choice for your profit margins.
Building a high-reach network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This network acts as a force multiplier for your brand. It takes the content you are already creating and gives it a massive audience across the platform.
Strategic resource allocation
Your capital is better spent on dental technology, practice locations, and patient care than on a large, bloated social media team. When you automate the repetitive tasks of social media, you can redirect your budget toward things that directly improve the patient experience. This is how you grow a profitable dental group. Keep your team small, your processes efficient, and your reach broad by using the right technology.
Maintaining quality control
Even with automation, you maintain control over the content. You provide the videos that highlight your brand, and the system ensures they get maximum exposure. This ensures your brand voice stays consistent across all the pages. You do not have to worry about a large team misrepresenting your group. You set the direction, and the technology handles the execution. It is the perfect balance of control and scale for a growing CEO.
Achieve exponential content reach without the overhead of hiring by utilizing a managed distribution network.
See your network before you hire.
Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What does TIDE manage?
TIDE manages the entire network of accounts, the posting schedule, and the maintenance of the pages to keep them running smoothly.
How does this affect my primary brand account?
It complements your main account by acting as a wide, secondary layer of distribution that drives traffic back to your main site.
Is this a long-term strategy?
Yes, as long as you have high-quality content, this network will continue to drive traffic and build your brand presence in your market.