CMO viewevents companycontent

What should an events company do with unused UGC? (CMO view)

Short answer

As CMO, your priority is brand pipeline. You have a library of unused UGC that should be the engine for your ticket sales. Stop letting it sit in a drive. Repurpose your event highlights into a high-frequency distribution network. This allows you to maintain brand presence and drive traffic to your checkout at a fraction of the cost of paid ads.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Maximize brand visibility

You are sitting on a goldmine of event highlights that could be attracting thousands of new potential buyers. If your strategy is to only post these on your main feed, you are failing to maximize your brand's reach. Your content library should be constantly circulating across many touchpoints. This constant visibility is what builds trust and excitement for your next ticket drop. If the content is good enough to film, it is good enough to be seen by your entire target audience.

Optimize your reach strategy

You need a system that distributes content for you. A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @brand.daily or @brand.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most effective way to amplify your brand's presence.

Create a persistent sales loop

By using your UGC library in a wide network, you ensure that your event is top of mind even when you are between active campaigns. This creates a persistent sales loop where new fans are constantly being introduced to your brand. It removes the stress of having to create fresh content every single hour. You just feed your existing, high-performing clips into the network, and the system handles the rest. This creates a much more stable and predictable pipeline for ticket sales.

Control the brand narrative

You have full control over the clips that go into the network. This means you can select the best, most brand-aligned UGC to represent your events. Unlike influencer partnerships, where you lose control over how your brand is presented, this is your own network. You decide the tone, the style, and the frequency of the posts. This allows you to scale your reach while maintaining the premium feel of your event brand, which is essential for your long-term positioning.

Repurpose your UGC into a managed distribution network to turn your content archive into a consistent engine for ticket sales.

See your network before you hire.

Tell us what your events company already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

Does this replace my social media team?

It complements them by handling the high-volume distribution work, allowing your team to focus on higher-level creative and brand strategy.

How does it affect our engagement rates?

You will reach a much larger audience. While individual post metrics might vary, the total volume of traffic to your site will increase significantly.

Can I target specific demographics?

Yes. You can curate the content for specific pages in your network to appeal to different segments of your audience or event types.

Same question, other roles

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