Focus on the goal, not the post
Stop briefing your team for posts. Brief them for clicks. Every video should be made to solve a specific problem for the customer, like showing how a frame fits. If the video doesn't encourage someone to go to the store, it's not working. Your brief should make it clear that your goal is to drive sales, not just fill a content calendar. This focus will make your team more effective and show that you are a results-oriented marketing manager.
Leverage automation to win
Why spend your day posting to accounts? A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows without you having to manually manage everything. This gives you more time to work on strategy and creative, which is where you can really show your value.
Use data to improve your strategy
You have a great chance to use data here. With so many pages in your network, you have lots of information on what works. Use it to improve your strategy and make your next brief even better. When you can show your manager that you're using data to improve your results, you're building a reputation as a professional who gets things done. This is how you grow your career and become a top marketing manager.
Prove your impact clearly
Your manager wants to see results. Use the analytics from the network to show them the growth in traffic and the sales that follow. This makes your work easy to understand and hard to ignore. By showing that you're using a system to get results, you're proving your worth. This is how you get more support for your ideas and help your team do even better. Focus on the results and keep your eyes on the prize.
Marketing managers can succeed by briefing for performance and using a managed content network to automate their distribution and prove results.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I write a brief that my team likes?
Make it clear and simple. Tell them the goal, the target, and why this video is important for the brand.
What happens if a page gets blocked?
Your partner, TIDE, handles it, and your overall traffic keeps moving, so you don't have to worry about the technical details.
How do I show my boss this is working?
Show them the total traffic growth and how it ties directly into the sales figures for the period.