Defining success beyond manual work
Tell your team to stop thinking about social media as a place to post. Tell them it's a place to scale. Their goal isn't to make sure there's one new post on the main page. Their goal is to ensure that thousands of people are seeing your gameplay clips throughout the day. By using a network, they can automate the process, freeing themselves from the manual labor of posting. This is a much more effective use of their time, and it's the only way to get the scale you need.
Implementing the network model
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the model you want to implement. It will give you the reach you need to be successful and the data you need for your reports. It's a scalable, effective way to manage your organic presence without the manual grind.
Focusing on creative and strategy
Since the posting is automated, your team's job is to make the content count. They should be focused on creating the best gameplay videos, testing new hooks, and analyzing the performance data. This is how they will provide the most value to your studio. They shouldn't be doing tasks that can be automated. They should be doing the work that only humans can do: the strategic and creative work that makes your game stand out in a crowded market.
Managing your time more effectively
By using a network, you free up your schedule and your team's schedule. You can spend your time managing the strategy, analyzing the reports, and working with other parts of the studio. This makes your team more efficient and more effective, ensuring you are hitting your growth targets and delivering the results that your management expects. This is a much better way to work than spending your days on the manual posting grind, and it's how you will grow your career.
Brief your social team on driving installs via high-volume reach to ensure your organic strategy is a scalable, effective acquisition engine.
See your network before you hire.
Tell us what your mobile game studio already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What should I ask my team for?
Ask for reports on which video clips are driving the most installs. That's the most valuable data they can provide.
Does this make my job easier?
Absolutely. It eliminates the manual work of posting across multiple accounts, giving you more time for strategy and creative work.
What if the team isn't familiar with this?
It's easy to learn. The hardest part is making the shift in mindset. Once they see the results, they'll be convinced.