Multiply your brand presence
Why settle for the reach of just one account? A managed content network allows you to have your eyewear videos displayed on dozens of pages. This is the best way to get your brand in front of more people without having to spend more on ads. As a marketing manager, this makes your job easier because you are not just hoping for a hit. You are building a system that gets your brand in front of more eyes every single day.
Automate the grind
Posting to many pages is a massive time sink. With a managed network, you don't have to do it manually. The provider handles everything for you. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Handling the technical side
You need to know how to answer questions about the risks. Running many accounts with automation is against Instagram's terms, so some pages get banned. TIDE replaces them. Don't let this worry you. It is just the process of maintaining the network. Your manager wants to see results, and this system delivers them. The technical details are for your partner to manage. Your job is to keep the content high-quality and relevant to the customer.
Prove your impact with data
You have a great opportunity to show your value here. With so many pages, you have tons of data. See what works and use it to improve your strategy. When you report to your manager, you can show them exactly which videos are driving the most clicks and sales. This makes your job much more impactful and shows that you are focused on results, not just vanity metrics. This is how you win in your role.
Marketing managers can prove their worth and grow their brand by using a managed content network to automate and scale organic Instagram traffic.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I explain this to my boss?
Explain that it's a scalable system for increasing our organic reach without requiring us to hire more people or spend more on ads.
Is the content I make still relevant?
Yes, it is more important than ever. Your videos are the fuel for the network. The higher the quality, the better the result.
What happens if our main account gets hit?
The managed network is separate. This strategy keeps your main brand page insulated from the risks taken by the network pages.