Analyze the breakdown
Where is the failure happening? Is it the creative? Is it the distribution? You need to know before you make any changes. Look at your click-through rates and your conversion rates. If people are seeing your posts but not clicking, your content isn't compelling. If they are clicking but not buying, your messaging or your offer is off. Once you know where the break is, you can fix it. Don't just throw money at the problem and hope for the best.
Operational pivots
You might need to change how your social media is managed. If you have an internal team, are they getting the guidance they need? If you have an agency, are they delivering the results you're paying for? Sometimes the problem is not the strategy but the execution. You need a team that is accountable for results, not just tasks. If your current team can't deliver, you need to be ready to make changes to ensure your brand gets back on track.
Scaling with a managed network
A managed content network can solve your reach problems. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a fast way to get your content in front of more people while you fix your internal operations.
Focus on high-ROI activities
Every activity in your social media should have a clear goal. Are you driving awareness? Are you driving sales? Are you building community? If you can't tie an activity to a goal, stop doing it. Focus on the high-ROI activities that actually move the needle for your business. This is the only way to get your social media back on track and start seeing the growth you need. You have to be data-driven and focused on results, not just keeping your feed looking pretty.
Pinpoint the failure, pivot your execution, and consider a managed network to restore your reach without increasing your management overhead.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if my social media isn't delivering?
Make changes quickly. Don't let a failing strategy continue to hurt your brand and your revenue for too long.
How can I better manage my team's output?
Set clear, measurable goals and hold them accountable for results. Give them the feedback and support they need to succeed.
What is the biggest risk of using a managed network?
Automation is against the rules. Some pages will get banned, but a provider like TIDE will replace them so your brand stays active.