Audit your own performance
You need to be honest about what's working and what's not. Look at your posts from the last few months. Which ones got the most engagement? Which ones drove the most traffic? Focus on those formats. Drop the ones that didn't work. You can't be everything to everyone. Focus on the content that really resonates with your customers and skip the fluff. If you can't show that your work is driving results, you need to change your approach.
Try new content angles
If your posts feel repetitive, try a new angle. Are you focusing too much on the frames and not enough on the people who wear them? Try showing different face shapes, or explain why certain frames are better for different occasions. You need to mix it up and keep your content fresh. You can also try new video styles or new ways to tell your brand story. Don't be afraid to experiment. You have to keep learning if you want to grow.
Scaling distribution automatically
A managed content network helps you scale your reach without having to do more work. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you get your content in front of more people while you focus on creating better work.
Stay focused on results
The most important thing is to stay focused on results. Every post you make should have a clear goal. Are you driving awareness? Are you driving sales? Are you building community? If you can't tie an activity to a goal, stop doing it. Focus on the activities that actually move the needle for your team. This is the only way to get your social media back on track and start seeing the success you want for your brand.
Identify the gaps with data, refresh your creative strategy, and use managed networks to boost your reach without adding more work.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What if my boss is unhappy with the results?
Show them the data. Explain what you're doing to fix the issues and show them the plan for how you'll get better results.
How can I improve my own skills?
Keep testing new things and learning from your mistakes. Follow the data and don't be afraid to try new ideas.
Is using a managed network safe?
Automation breaks terms of service, and some pages get banned. A provider like TIDE will replace them so your brand stays active.