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First 90 days of a managed content network for a CMO

Short answer

The first 90 days are for building your organic growth engine. A managed content network is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, built and run end to end by a provider like TIDE. You are establishing your creative workflow, testing your video hooks, and analyzing the resulting traffic to your store.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Building your creative workflow

The first month is the toughest. You need to build a pipeline that gets content from your team to the network provider on a daily basis. This is a big operational task. You need to get your team used to producing raw, high-volume video and getting it through the approval process. It might be messy at first, but keep pushing. The goal is to get into a rhythm that is sustainable. Once you have the process down, it will become second nature.

Monitoring your traffic data

By the second month, you will start to see the results. You will see which of your video hooks are driving the most clicks and which ones are falling flat. This is the data you need to make better decisions. Don't worry about vanity metrics like likes. Focus on the traffic. That is what you are paying for, and that is what you need to show your leadership team. Use this time to track everything and build your reporting dashboard.

Optimizing your creative strategy

The third month is where you start to win. You have enough data to know exactly what kind of content works for your brand. You can now shift your creative strategy to focus on the clips that are driving the most traffic. This is where you see the real value of the network. You are no longer just guessing; you are making data-driven creative decisions. This makes you look like a pro and gives you the results you need for your footwear brand.

Reporting your success

By the end of the 90 days, you should have a clear story about the value of the network. You have the data, you have the results, and you have the insights. This is your time to shine. Tell the story of how you used the network to grow your traffic and what you learned along the way. This builds your reputation as a CMO who is using modern tools to drive real business results for the company.

Focus on building a robust content workflow and using data to refine your creative strategy, proving the network's value as a growth driver.

See your network before you hire.

Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

What if the first month is slow?

That's normal. The machine takes time to get started. Focus on the process, and the results will come in month two and three.

How can I prove this is working?

Use clear tracking for every batch of content. If you see the traffic increase, you have your proof.

What should I focus on in the 90 days?

Focus on the process, the data, and the creative. Those three things will tell you everything you need to know.

Same question, other roles

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