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First 90 days of a managed content network for growth leads

Short answer

The first 90 days are for building your testing machine. A managed content network is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, built and run end to end by a provider like TIDE. You are setting up your creative pipeline, testing your hooks, and analyzing the traffic data to find your winning formula.

TIDE Automations decision guide ยท Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

OptionPagesPosts a dayYour team's timeOutput scales with
One social media manager1 to 31 to 3Hiring, training, managingHeadcount
Freelancer1 to 2Under 1Briefing, chasing, reviewingHours bought
Social media agencyYour main pageA few a weekBriefs and approvalsRetainer size
UGC creatorsTheir pages, brieflyPer contractSourcing and contractsCreator fees
More paid adsAd placementsRented reachCreative and media buyingAd spend
Managed content networkDozens of brand pagesOver 100Send content. That's it.Number of pages

Establishing the production rhythm

Month one is all about getting the volume up. You need to feed the network a constant stream of clips. This is a process that you need to build and maintain. You need to ensure your team has a way to capture and send content to the provider without any friction. The goal is to build a high-velocity production line that produces a steady flow of video. This is the foundation for everything that comes next.

The testing and iteration phase

Month two is for learning. You have enough data to see which of your video hooks are driving the best click-through rates. You need to take this data and use it to iterate on your creative. If a particular type of hook is working, do more of it. If something is failing, ditch it. This is your chance to test more creative than ever before. Use the network to find the winning combinations that will drive your growth.

Analyzing your traffic data

Month three is for optimization. You have enough data to see which pages are the best, which clips are the winners, and which traffic is the most qualified. Use this information to make your growth strategy even more effective. You are no longer just guessing; you are making decisions based on real-world traffic data. This is what you were hired to do, and this is the tool that helps you do it.

Scaling for the next quarter

By the end of the 90 days, you should have a clear idea of what is working and what is not. You have the data, the process, and the results to show for it. This is the moment to start planning for the next 90 days. How can you scale your successes? What can you learn from your failures? This is how you build a long-term growth engine that drives results for your footwear brand.

Focus on establishing a high-velocity content pipeline and using data to test, iterate, and optimize your growth strategy.

See your network before you hire.

Tell us what your footwear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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Follow-up questions

What is the biggest hurdle in the first 90 days?

Getting the creative volume up. Most teams aren't used to producing this much content, so you need to build a system for it.

How do I know if it's working?

Look for a clear trend in your traffic growth. If the numbers are going up, you are on the right track.

Can I adjust the strategy in month two?

Yes. That is the whole point. You should be iterating on your strategy constantly based on the data you are collecting.

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