The power of a combined strategy
As CMO, you know that the best campaigns have both a great message and a great distribution plan. UGC creators help you build the message. A managed content network gives you the distribution plan. When you use both, you create a system that can handle any growth goal you set. It is a highly effective way to manage your brand's presence, ensuring that your content is always seen by the right people, at the right time, and at the right scale.
Leveraging a managed content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. This model gives you the ability to distribute your content across a massive network, which is the perfect complement to the content you get from your creators.
Building a high-performance system
This approach is the key to scaling your performance marketing. You get a steady supply of high-quality content that you can then test and optimize in your network. The content that works best in the network gets a further boost with paid ads. This creates a powerful pipeline that ensures you are only investing in the highest-converting creative. It is a systematic, data-driven approach that will deliver much better results than relying on one-off creative projects.
Keeping your team focused
Your team needs to be doing strategic work, not manual posting. By delegating the distribution to a managed network, you free up your team to focus on the big-picture projects that will move the needle for your brand. This leads to better performance, higher-quality work, and a more motivated team. It is a modern, effective way to run a marketing department and ensures that you are always delivering the results that your leadership expects.
Pair UGC creator production with a managed content network for distribution to create a high-performance, scalable fragrance marketing machine.
See your network before you hire.
Tell us what your fragrance brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I measure the combined success?
Track the reach and engagement from the network and the ROAS from your paid ads that use the content from your creators.
Is this a sustainable model?
It is, as it relies on a repeatable process of creation and distribution. It is the most robust way to build a brand at scale today.
What if the creative doesn't work?
With this system, you can quickly identify underperforming content and iterate, ensuring your brand is always moving in the right direction.