Scaling through content reuse
I am always looking for ways to scale our reach without scaling our costs. Repurposing our existing UGC is a massive growth hack. We have all this content sitting there; why not put it to work? By using a content network, we are essentially amplifying our reach for free. It is a way to generate a steady stream of traffic that we don't have to pay for in an auction. It makes our overall marketing mix much more efficient.
What a managed content network does
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most efficient way I have found to get our brand in front of thousands of people. It is a scalable, hands-off way to grow our organic footprint.
Driving performance with real-world content
We know that UGC is one of our best-performing creative types. It feels real, and it converts. By ensuring that our best UGC is always circulating through our network, we are constantly feeding the top of our funnel with high-quality content. It keeps our conversion rates stable and our CAC down. It is a simple, effective way to keep our growth on track without needing to constantly shoot new campaigns. We are working smarter, not harder.
The trade-off of scale
I know there is a technical risk in using an automated network, like account bans. TIDE manages this process for us, so I don't have to worry about the maintenance. As a growth lead, I see this as a necessary trade-off. We are choosing to play the game on our own terms, rather than waiting for the ad platforms to decide our fate. It is a strategic move that helps us stay ahead of our competition and maintain our growth velocity.
Leverage your existing UGC through an organic network to drive scale and maintain a low customer acquisition cost.
See your network before you hire.
Tell us what your furniture brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I measure the lift from UGC?
Track the change in organic traffic and conversions after you start distributing your UGC. The difference will be clear.
Is this a replacement for paid ads?
No, it is a complement. It helps your paid ads perform better by keeping your brand top-of-mind for your audience.
What if my UGC library is small?
Start by incentivizing your customers to share more. Offer them a reason to post about their furniture, and you will have more content in no time.