Simplifying your daily tasks
I don't have time to create new content every single day. By using our existing UGC, I can keep our feed active without having to be in the studio all the time. I just curate our best customer videos and send them to our content network. It is a huge relief to know that our brand is being seen, even when I am focusing on other parts of my job. It makes my workflow much more manageable and less stressful.
What a managed content network does for you
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a big shift for me. It automates the distribution of our UGC so I don't have to manually manage everything. It is a huge time-saver.
Showing off the quality of our furniture
Our UGC is one of our best assets because it shows how our furniture looks in real life. That is what people want to see. By making sure this content is always circulating, I am doing my part to help customers feel confident about their purchase. It makes my job easier because I have content that I know people want to watch. I am not guessing; I am using real feedback to guide our strategy.
Handling the technical side
I know there are some technical risks with running an automated network, like accounts getting flagged or banned. TIDE handles all of that for me, which is great. I don't need to be an expert in how the platform works; I just need to make sure our content is good. It is a very hands-off setup that allows me to focus on the marketing work that I enjoy, rather than the technical maintenance of the accounts themselves.
Use your unused UGC to build a steady stream of organic reach, saving you time and effort in your daily marketing routine.
See your network before you hire.
Tell us what your furniture brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I organize my library of content?
Use a simple folder system or a digital asset manager. Keep it organized so you can easily find the content you need for each campaign.
Can I reuse content from different channels?
Yes, absolutely. A video that worked on one platform will likely work on another. Just make sure it fits the format.
How often should I refresh the content?
Whenever you have something new. But don't be afraid to recycle your best-performing videos. They are successful for a reason.