Getting more for your budget
You are always looking for ways to make your budget stretch further. Adding an organic network to your strategy is the best way to do that. It gives you more reach, more visibility, and more traffic for the same amount of effort. You are not just asking for more money; you are showing that you are using the money you have in the most intelligent way possible. That is a great position to be in.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. It is a simple addition to your marketing stack that gives you instant, massive scale.
Proving results to your team
Leadership wants to see that you are getting results. By using a managed network, you can report on the increase in your reach and the number of leads you are getting. It is concrete, it is growing, and it is cost-effective. It shows that you are actively finding ways to make the gym chain more successful without always needing a budget increase. That is how you stand out as a manager.
Focusing on the creative
You have more time now to focus on the things that actually matter. You can get better footage of your members, work with your coaches to get more engaging video, and refine your messaging. You are no longer buried in the manual task of posting. You are working on the creative that drives the business forward. This makes you more valuable and makes your job much more enjoyable.
Marketing managers should leverage managed networks to optimize their budget, improve reach, and drive lower-cost leads for their gym chain.
See your network before you hire.
Tell us what your gym chain already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I convince my manager to try this?
Show them the cost compared to increasing the ad budget, and highlight the potential for lower CAC and higher organic growth.
What happens if a page gets banned?
Since running many accounts with automation is against Instagram terms, it happens. The provider handles the replacement so your budget is secure.
How do I measure the ROI of the network?
Track the number of organic leads generated and the cost of the network service, and show how it has lowered your blended CAC.